How to Promote A Blog On The Web
If you want to get paid for blogging, either by writing advertisements for other companies or posting them in your sidebar, the most important thing you can do is take time to perform some basic search engine optimization on your site. It's very important that you drive traffic to your blog, and the most affordable, effective way to do that is to make sure that Google and other major search engines are ranking your site in the top of their organic search results.
While you can certainly hire a professional SEO company to do this work for you, bloggers are generally able to promote their own sites by exchanging links with other people who are writing about similar subjects, getting listed in directories, and participating in blog hops and other forms of social networking. Before you start, just think about the topics your blog is going to cover, and then make sure to use those topics as keywords or phrases for each backlink you obtain. For instance, if you are writing about books and reading as a hobby, consider asking people who link to you to make the link say "Book Reviews Blog" or something else that mentions reading in the link title. Don't always get the same anchor text in your links, vary it up as you go.If you put in the time and effort, it shouldn't take long before your blog has both page rank and good search engine positioning.
